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Since the first impression we make tends to be visual, the adage about dressing for the job you want instead of the one you have, is very apt. Things as simple as cut and colour can make a huge difference–and despite what you see on TV, you don’t need one hundred different pieces to convey your professionalism. This doesn’t mean you wear a navy suit to work every day—remember where I mentioned colour making a difference? Cultivating a look that conveys “you”, in all your creative and unique glory, while also exuding competent knowledge, is the target for which we’re aiming.

As CEOs and executives, you’ve made it to the top echelons of the corporate world; and, as women, the style you choose does have an impact on the upward trajectory of your career. Style in these lofty positions is classically represented as a suit and tie, even for women. It’s meant to show that you are authoritative, ambitious and hard-working. However, corporate culture is changing, albeit slowly. You can keep it professional and still shake up your personal style.

Study some of the females who embody the ideal presence you want to emulate—a vision board is great for this. Document any common themes you see, and then consider how you feel about a version of them that would suit you while affecting the same style. If this seems like an overwhelming task, don’t worry, it’s a skill that can be developed like any other. If you find yourself needing a second opinion, consider a friend whose style you admire, or engage a professional who can help you navigate the minefields towards your personal style. Remember: it’s not about “dressing the part”, so much as dressing to convey your own power. I’m happy to help you in your journey.

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